© Candice Freeman & Kristen Purvis, 2014
There are a few principles that you should keep in mind when creating the layout of your website and/or webpage. There are a few things that may seems obvious to some, but surprising to others. Therefore, it is vital that you review all of the suggestions below so that you can make informed decisions when it comes to formatting your documents. Clarity Information contained with the website should be clearly understood by the consumer. There should be no room for ambiguity.
Linked web pages should be consistent with regard to color and style. It is also helpful for menus and navigational tools be consistently be located in the same spot throughout each page.
Websites should be optimized to be easily viewed on various devices. This aids the consumer in finding web resources no matter what device they use for access.
The overal site purpose should logically connect to the elements within the website, linked pages and resources.
The website should be pleasing to the eye and not overpowered with excessive graphics or color. The use of white space should not be underestimated as it can tie together many elements of the site.
The following chart will give you a basic overview of which colors convey which psychological impacts on your website viewers. By referring to the implications of each color, you can choose hues that are most likely to send the message that you intend to.
|Red: excitement, love, passion, strength|
|Orange: excitement, enthusiasm, warmth|
|Yellow: concentration, cheerfulness, frustration if used excessively|
|Green: refreshing, masculine, jealousy, reminiscent of money|
|Blue: calming, loyalty, productivity, aloofness|
|Purple: luxury, wealth, sophisitication, femininity, wisdom|
|Pink: tranquility, femininity|
|Brown: reliable, natural, security, sophisticated|
|Gray: formal, sophisticated, neutral, timeless, conservative|
|White: innocence, purity, neutral, sterile.|
|Black: authority, power, submission, timelessness.|